Welcome to Research Into Action

Research Into Action, Inc. is a social marketing and evaluation research firm. We specialize in evaluation research and market assessment design and analysis services in the fields of energy efficiency, renewable energy, and natural resource management.

Our name accurately describes what we do. We use a variety of proven theories and field-tested social/behavioral research and evaluation techniques to help our clients convert our research into effective actions.

Our clients include utilities, government agencies, and social action organizations - suppliers and market innovators who rely on well designed research tools and methods in order to create, implement, analyze, and improve products and services that meet their customers' needs.


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Recent Projects:

Evaluation of Statewide Aggregated Demand Response Programs
This process evaluation of aggregated demand response programs offered by the three electric investor-owned utilities in California includes interviews with program staff and aggregators and surveys of end-use particpants in the aggregations. Research Into Action was a subcontractor to CA Energy Consulting.
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Pulp & Paper Market Segmentation
The purpose of the project was to identify opportunities to engage the pulp and paper industry in continuous energy efficiency improvement. The project approach was to use secondary data sources in order to segment the pulp and paper industry.
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