Welcome to Research Into Action
Research Into Action, Inc. is a social marketing and evaluation research firm. We specialize in evaluation research and market assessment design and analysis services in the fields of energy efficiency, renewable energy, and natural resource management.
Our name accurately describes what we do. We use a variety of proven theories and field-tested social/behavioral research and evaluation techniques to help our clients convert our research into effective actions.
Our clients include utilities, government agencies, and social action organizations - suppliers and market innovators who rely on well designed research tools and methods in order to create, implement, analyze, and improve products and services that meet their customers' needs.
Recent Projects:
Commercial Building Market Assessment
The Northwest Energy Efficiency Alliance contracted with Research Into Action in 2001-2002 to do a comprehensive review of more than 50 commercial market studies that had been conducted for organizations in the Pacific Northwest and Canada, including the Alliance. Research Into Action organized the findings according to four categories: market actors (building design and construction professionals, lighting suppliers, building operations professionals, manufacturers and distributors, real estate professionals, energy service providers, building users, governments, and community organizations), building use types (offices, commercial food establishments, and long-term care facilities); technologies and methods (lighting, motors, windows and doors, building commissioning, education and training, and marketing), and policies (building energy codes, equipment energy standards, and purchasing). The research informed the Alliance of existing resources and identified gaps in understanding to help them develop future commercial programs.
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Evaluation of Energy Savings for the BetterBricks Initiative
Research Into Action is leading an evaluation of the energy savings for the Northwest Energy Efficiency Alliance's commercial-sector initiative, BetterBricks. The team is developing the estimation methodology, determining the universe of potential projects, screening for data availability and refining the sample and method, and assessing the impacts for selected sites and calculating a realization rate.
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