Responsibly Affecting Behavior-Based Change
We turn social and behavioral research into action for you
Helping clients better understand, reach, and serve their customers
It’s tough to change behavior.
That’s why we specialize in understanding why people act, not just how they act. Knowing the why lets you address barriers head-on, and select the right tools to motivate your customers to act.
Investigating Markets, Products, Programs, and Policies
Research Into Action provides customer and market research and program evaluation to facilitate adoption of energy efficiency, clean energy, and alternative transportation products and services. Since 1996, we have used field research to help organizations understand consumer and business behaviors and motives, develop evidence-based support for decision-making, and understand and remedy obstacles to success.
Scratching Your Head Over Customer Behavior? We can help.
Using our deep understanding of social science, we uncover the complex whys of human behavior and how they intersect with energy, energy technologies, transportation, and natural resources.
We then suggest concrete and effective ways to change it.
Our leadership team members are a seasoned mix of social scientists, environmental psychologists, communicators, economists, and natural scientists. Collectively, we have worked with clean energy and environmental programs for more than 25 years and are recognized thought leaders. We have extensive quantitative and qualitative research knowledge, are familiar with all aspects of environmental program research and evaluation, and understand the relationship of energy to climate change.
We are experts in clean energy, demand response, energy efficiency, environmental programs, renewable energy, social programs, transportation alternatives, and water conservation. Our researchers understand many market sectors specializing in residential, multifamily, commercial, industrial, and agricultural.
Our work has led us to interact with the full spectrum of market actors. From homeowners and apartment dwellers to contractors, architects, facility operators, truck fleet managers, even bus riders. Our goal in every project is to understand what motivates, inspires, and drives target audiences to take action.
Our clients rely on our solid research and innovative analysis approaches to help them design, market, and deliver the programs, products, and services that work for their customers. We serve utilities, government agencies, educational institutions, suppliers, and market innovators whose goals are to increase the availability of clean energy and the efficient use of energy and natural resources among their customers.
We conduct insightful, tailored customer and market research and program evaluation so you can take action to improve your products, services, and programs.
Founded in 1996, our firm uses field research to help organizations understand consumer and business behaviors and motives, develop evidence-based support for decision-making, and understand and remedy obstacles to success. We are committed to increasing the responsible use of energy and natural resources nationwide and internationally.
3934 NE Martin Luther King, Jr. Blvd.
Portland, OR 97212
Phone: (503) 287-9136
Fax: (503) 281-7375
Toll-free: (888) 492-9100