Welcome to Research Into Action

Research Into Action, Inc. is a program evaluation and market research firm. We specialize in evaluation research and market assessment design and analysis services in the fields of energy efficiency, renewable energy, and natural resource management.

Our name accurately describes what we do. We use a variety of proven theories and field-tested social/behavioral research and evaluation techniques to help our clients convert our research into effective actions.

Our clients include program administrators for utilities, government agencies, and energy-related government agencies, and nongovernmental organizations - suppliers and market innovators who rely on well designed research tools and methods in order to create, implement, analyze, and improve products and services that meet their customers' needs.

We're honored that we earned Gold level certification from the City of Portland's Sustinability at Work program -- and that Oregon Business Magazine named us the "greenest company to work for in Oregon" in 2013; we've been in the top ten since 2010.

And that the Initiative for a Competitive Inner City recognized us as one of the "Inner City 100" - the fastest-growing firms located in America's inner cities in 2012 and 2013.

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Certified by the Women's Business Enterprise National Council
Certified by the National Women Business Owners Corporation
One of the 100 Fastest-growing Companies in US Inner Cities

Projects of Interest:

Behavior Pilots and Energy Decision-Making
The New York State Energy Research and Development Authority (NYSERDA) is implementing a variety of experimental behavior research pilots intended to influence clean energy behaviors and decision-making. In 2013, NYSERDA selected Research Into Action and our subcontractor, SBW Consulting, to review, comment on, and validate research designs and evaluations for any behavior research pilots NYSERDA sponsors between 2013 and 2015. Our tasks involve: 1) desk-top reviews of the proposed experimental designs and evaluation plans, 2) assignment of participants to control and experimental groups, and 3) desk-top reviews and validations of measured and estimated energy savings. NYSERDA will use the results of our work to increase the effectiveness of programs designed to promote energy conservation and energy efficiency (in buildings, transportation, and water use), and investment in renewable energy in New York State.
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Regional Technical Forum Research and Evaluation Subcommittee Facilitator
In 2013, Marjorie McRae, Principal with Research Into Action, supported the Regional Technical Forum's (RTF) Research and Evaluation Subcommittee. Her work included assisting in the management and facilitation of the subcommittee, directing the assessment and refinement of proposed research, serving as a point of contact for external evaluation and research plans for the RTF, and leading the evaluation scan of utility programs in the Pacific Northwest.
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