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Research Into Action welcomes Linda Dethman to the firm

Research Into Action, Inc., announces the addition of Linda Dethman as managing director and executive consultant to our staff. “The depth of Linda’s expertise with pilot programs, behavioral change, marketing, and market transformation efforts, as well as her overall reputation in the industry, is truly an asset to our firm,” said company President, Jane S. Peters. “We are committed to maintaining our excellence in market research and program evaluation. Linda shares this commitment and will be an integral part of our ongoing growth.”

Over the past 30 years, Linda has conducted research to improve the success of clean energy and water programs across the country and internationally. Her research has helped usher in pioneering efforts for H-Axis washing machines, high performance new commercial buildings, appliance labeling, behavior change, marketing and communications, and on-bill financing. She is an expert in survey research, interviews, focus groups, Delphi panels, discrete choice exercises, observational techniques, and multi-method approaches. Recently she has led assessments of:

• Energy Trust of Oregon’s Path to Net Zero Commercial Pilot

• Retrofit California’s Better Building Pilots (23 pilots for residential and business)

• BC Hydro’s Power Smart Behavior Change Initiatives (residential and business)

• NASEO’s Multi-State Residential Retrofit Project

• Snohomish PUD’s Starbucks Workplace Behavior Change Pilot

Clients routinely call on Linda to help them solve complex problems using innovative thinking and multiple data sources. She helps clients understand their target audiences, and suggests marketing and design strategies to encourage greater and more cost-effective participation. Linda is also an award-winning writer, facilitator, and invited speaker at national and international conferences.

Prior to joining Research Into Action, Linda built, and served as Vice President for, the Program Market and Assessment Group at Cadmus, and was president of Dethman & Associates for 25 years. Ms. Dethman holds an M.A., and completed doctoral work, in Communications Research from University of Washington, Seattle, Washington, and a B.A. in Playwriting from University of Missouri, Columbia, Missouri.

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Projects of Interest:

Behavior Change Pilot Program Plan
Research Into Action provided consulting services to Energy Solutions, which developed and implemented energy efficiency behavior change pilot programs for Southern California Edison (SCE).The programs leveraged community groups SCE selected. SCE launched the programs in 2014. We provided strategic support and expertise in the area of energy efficiency behavior change program design, implementation, and evaluation. Tasks included providing recommendations and expertise regarding social science theory application and experimental design; program design recommendations; behavior intervention strategies; and research, measurement, and evaluation. For each pilot, we assisted Energy Solutions by: • Developing the general pilot design, using experimental and quasi-experimental best practices, • Identifying the most effective behavior intervention strategies based on previous research, • Conducting power analyses to ensure there is adequate sample for the estimated reduction in electricity (hypothesized effect size), and • Crafting messaging that adheres to behavior intervention best practices.
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Process Evaluation of Energy Trust of Oregon's Existing Buildings Program
In 2013-2014, Research Into Action conducted a process evaluation of Energy Trust of Oregon's Existing Buildings program. The program offers financial incentives and services to eligible commercial properties in Oregon and Southwest Washington. Qualified properties include offices, schools, retail, food service, and lodging. This was our third process evaluation of the program since 2009. The program has evolved considerably. This evaluation focused on the transition to a new program management contractor (PMC) and any effects the new arrangement might have on recent program innovations and any planned innovations. We interviewed Energy Trust and PMC staff, trade allies and stakeholders, and utility staff. The interviews with utility staff helped us identify how their utility worked with Energy Trust to market the program and any opportunities to improve that collaboration. Through the trade ally interviews, we learned how the transition to a new PMC affected their work.
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