Research Into Action welcomes Linda Dethman to the firm
Research Into Action, Inc., announces the addition of Linda Dethman as managing director and executive consultant to our staff. “The depth of Linda’s expertise with pilot programs, behavioral change, marketing, and market transformation efforts, as well as her overall reputation in the industry, is truly an asset to our firm,” said company President, Jane S. Peters. “We are committed to maintaining our excellence in market research and program evaluation. Linda shares this commitment and will be an integral part of our ongoing growth.”
Over the past 30 years, Linda has conducted research to improve the success of clean energy and water programs across the country and internationally. Her research has helped usher in pioneering efforts for H-Axis washing machines, high performance new commercial buildings, appliance labeling, behavior change, marketing and communications, and on-bill financing. She is an expert in survey research, interviews, focus groups, Delphi panels, discrete choice exercises, observational techniques, and multi-method approaches. Recently she has led assessments of:
• Energy Trust of Oregon’s Path to Net Zero Commercial Pilot
• Retrofit California’s Better Building Pilots (23 pilots for residential and business)
• BC Hydro’s Power Smart Behavior Change Initiatives (residential and business)
• NASEO’s Multi-State Residential Retrofit Project
• Snohomish PUD’s Starbucks Workplace Behavior Change Pilot
Clients routinely call on Linda to help them solve complex problems using innovative thinking and multiple data sources. She helps clients understand their target audiences, and suggests marketing and design strategies to encourage greater and more cost-effective participation. Linda is also an award-winning writer, facilitator, and invited speaker at national and international conferences.
Prior to joining Research Into Action, Linda built, and served as Vice President for, the Program Market and Assessment Group at Cadmus, and was president of Dethman & Associates for 25 years. Ms. Dethman holds an M.A., and completed doctoral work, in Communications Research from University of Washington, Seattle, Washington, and a B.A. in Playwriting from University of Missouri, Columbia, Missouri.