The Research Into Action team is recognized for clear, specific, actionable, and effective recommendations and reports that earn a high rate of acceptance and application and produce desired results.
We focus on "why" people act, not "how" they act. Our work helps our clients understand their customers' motives and behaviors, and how to apply that information, take advantage of future opportunities, and avoid future problems.
Our proven approaches include:
- Targeting research objectives to answer clients' pertinent questions
- Analyzing and addressing market opportunities and barriers
- Providing frequent client updates to prevent surprises
- Using interactive workshops to coach clients about how to understand, accept, and apply research results.