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Reliable Research Methods

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Certified by the Women's Business Enterprise National Council
Certified by the National Women Business Owners Corporation

Research Into Action staff researchers create survey instruments and data collection protocols for all types of data collection activities, including:

  • Business-to-business surveys
  • Consumer surveys
  • E-mail- and Internet-based surveys
  • Field site visits
  • Focus groups
  • In-person and telephone interviews

Research Into Action analyzes quantitative data using advanced statistical methods such as:

  • Conjoint analysis
  • Descriptive statistics
  • Factor and cluster analysis
  • Measures of central tendency and associations
  • Qualitative choice modeling
  • Regression-based modeling

Research Into Action has refined many methods for analyzing qualitative data, including:

  • Electronic coding of transcripts
  • Matrices
  • Structured questionnaires
  • Triangulation

Research Into Action's strategic planning approach to research design and implementation ensures that projects are on time and on budget. Our approach includes:

  • Logic model development and refinement
  • Real-time evaluation
  • Value-of-information assessments