Opinion Dynamics Acquires Research Into Action

Opinion Dynamics, the largest independently-owned company specializing in conducting research concerning energy efficiency, demand response and renewable energy efforts, is pleased to announce the acquisition of Research Into Action, a leading company focused on energy evaluation and market insights.

“We have admired the work of Research Into Action for a number of years, and we are pleased to add their vast experience and knowledge of energy research to our team. Combining our companies allows us to continue to provide the quality of work that our clients have come to expect, while also helping us to further expand our core services” said Opinion Dynamics CEO Brad Kates.

“I am looking forward to combining forces with Opinion Dynamics,” said the President of Research Into Action, Dr. Jane S. Peters. “A large consideration in selling Research Into Action was ensuring that our current staff would have opportunities to grow and fit into a culture that is focused on clients in the clean energy industry.  I’m pleased that we found such a fit in collaborating with Opinion Dynamics.” Dr. Peters will serve as a Senior Vice President in the combined company.

The energy industry is shifting rapidly, and the best companies need to be flexible and custom in their approach to serving clients. With this acquisition, Opinion Dynamics adds seasoned energy research professionals to our team, allowing us to continue to provide cutting edge research approaches to our clients, as well as allowing our senior staff to continue their focus on answering the emerging questions our clients are asking.

The combined company will continue to be headquartered in Massachusetts, with offices throughout the West Coast including the Bay Area and San Diego, California, along with Portland, Oregon.