Todd Malinick, Ph.D.


Dr. Todd Malinick is a Director at Research Into Action and brings more than 15 years of experience in energy efficiency evaluation, general market research, economics, behavioral science, and healthcare. He received his Ph.D. in sociology from the University of British Columbia, and he holds an M.S. in forest economics from the University of Washington and a B.S. in business economics from the University of Illinois. Over the course of his career, Todd has led advanced market research teams to explore a broad range of subjects, from customer and trade ally engagement to audience segmentation and market characterization. In addition to his market research experience, he has consulted on numerous program design and evaluation efforts. He leverages his extensive knowledge of advanced research design, quantitative and qualitative research approaches, data collection, and data management and processing to unveil insights that inform systems thinking and strategic development. Todd has evaluated and conducted research to support energy efficiency and demand response programs throughout the U.S. His clients have included Pacific Gas & Electric, Xcel Energy, Southern California Edison, Consumers Energy, and the New York State Energy Research and Development Authority, among others.

In his free time, Todd enjoys spending time with his family, woodworking, and fishing the lakes, coast, and bayous of his home state, Texas.