Search results for "environment":
| Project | Client | When |
|---|---|---|
| Segmentation of Customers by Environmental Attitudes and Willingness to make Trade-offs | WE Energies | 2002 |
| Market Research on Toxic Waste | Metropolitan Service District | 2002 |
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Project: Segmentation of Customers by Environmental Attitudes and Willingness to make Trade-offs
WE Energies
In 2001-2002, Research Into Action conducted an assessment for WE Energies of the environmental attitudes of the utility's residential customers. Through four focus groups, we identified salient environmental issues and tested a survey instrument to gauge customer willingness to make trade-offs to benefit the environment. We also surveyed 700 customers and used their responses to a set of trade-off questions to segment WE's customers based on their concern for environmental issues.