Search results for "social marketing":
| Project | Client | When |
|---|---|---|
| Green Wave Research | Energy Trust of Oregon | 2008 |
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Project: Green Wave Research
Energy Trust of Oregon
In 2008, Research Into Action contributed to an analysis for Energy Trust of Oregon of the strengths, weaknesses, opportunities, and threats (SWOT) related to launching a social marketing campaign tying energy conservation to climate change. We also helped to identify and analyze similar campaigns in place elsewhere and recommended elements from those campaigns that could be adapted to succeed in the Pacific Northwest. Building on these efforts, we contributed expertise toward developing marketing plans for social marketing campaigns.