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ProjectClientWhen
Residential Customer Awareness Survey Energy Trust of Oregon 2008
TVA Green Power Market Test Evaluation Tennessee Valley Authority 2001

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Project: Residential Customer Awareness Survey

Energy Trust of Oregon

In 2008, Energy Trust of Oregon contracted with Research Into Action to conduct its first Residential Customer Awareness Survey. With data from more than 1,200 respondents, this market assessment provided insights into Oregonians' awareness of and attitudes toward Energy Trust as well as their beliefs and behaviors related to energy use and conservation. This market research effort also provided demographic data that allowed Energy Trust to focus its efforts on the segments of the population with the greatest potential for behavior change.