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2010 Energy Conservation, Efficiency, and Demand Response: The Fifth Biennial Residential Benchmarking Survey Abt SRBI 2010

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Project: 2010 Energy Conservation, Efficiency, and Demand Response: The Fifth Biennial Residential Benchmarking Survey

Abt SRBI

Research Into Action collaborated with Abt SRBI on 2010 Energy Conservation, Efficiency, and Demand Response: The Fifth Biennial Residential Benchmarking Survey. The study was designed to assist project sponsors in going beyond public opinion about recent events to understand residential customer perceptions and behaviors. Specifically, we sought to learn: 1) What successes had been achieved in the marketplace? 2) What near-term opportunities remained? 3) How did utilities, government agencies, and regional organizations position themselves to take advantage of these opportunities? The national study reported on results of our team's telephone interviews with 800 randomly selected U.S. consumers. We also conducted phone interviews with 100 randomly selected subjects in territories chosen by each project sponsor; the results of these over-samples were proprietary to each sponsor. The project emphasized the development of actionable results for project sponsors, and importantly, built upon our 2002, 2004, 2006, and 2008 surveys to provide an unparalleled understanding of changes in consumer attitudes and behavior.