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Project: 2011 Oregon Residential Energy Awareness and Perceptions Study
Energy Trust of Oregon
In 2011, Research Into Action conducted our fourth consecutive one-year study of Oregon electric and gas residential customers' general awareness and perceptions of energy efficiency, renewable energy, climate change, and related topics for Energy Trust of Oregon. Our market research characterized customers based on demographic, attitudinal, and behavioral information; and segmented the results per geographic region, utility service territory, income level, housing type, and recent home purchase. We used an innovative mixed-mode sampling approach, involving: 1) a web survey, and 2) telephone surveys to gather responses from the remainder of the sample.