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Certified by the National Women Business Owners Corporation
Project: Process Evaluation of Energy Trust Programs in NW Natural's Washington Service Territory
Energy Trust of Oregon
In 2010 and 2011, Research Into Action conducted a process evaluation for Energy Trust of Oregon of its pilot energy efficiency programs offered to Northwest Natural's residential and commercial natural gas customers in Southwest Washington. Conservation Services Group (CSG) was the residential program management contractor (PMC); Lockheed Martin was the commercial PMC. In addition to obtaining general information about program processes and implementation, Energy Trust sought to identify major differences between the SW Washington and Oregon markets, whether trade allies in SW Washington faced any particular challenges in promoting the programs, and whether any additional marketing efforts might be required in that area. We interviewed Energy Trust and PMC staff about barriers, opportunities, and challenges in rolling out the program and achieving goals, and what they wanted to learn from the evaluation. We also analyzed program participation and available secondary data, including demographic data for the NW Natural Washington region and Energy Trust participant and demographic data, Fast Feedback surveys of a sample of NW Natural's Washington program participants, and Energy Trust's 2010 Trade Ally survey with 20 contractors that provided services in Washington. Finally, we interviewed 10 trade allies and distributors that provided services in Southwest Washington, and distributors of HVAC or water heating equipment that were not participating in the program.