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Spending to Stream Southern California Edison 2012

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Project: Spending to Stream

Southern California Edison

Dr. Marti Frank and Mersiha Spahic of Research Into Action highlight findings from their study of California households' purchases of streaming media devices in a synopsis, "Spending to Stream." The study was one of the first to document the high rate of purchase of streaming media devices, and to provide a demographic profile of the buyers and their device preferences.