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Certified by the Women's Business Enterprise National Council
Certified by the National Women Business Owners Corporation
Project: Study of Residential Awareness and Perceptions of Energy Efficiency and Renewable Energy in Oregon
Energy Trust of Oregon
In 2010, Research Into Action and our subcontractor, Abt SRBI, Inc., conducted a third Oregon Residential Awareness and Perceptions Study for Energy Trust of Oregon. The goal of the study was to provide insight into the awareness and perceptions of residential electric and/or natural gas customers located in Energy Trust’s service territory about energy efficiency, renewable energy, climate change, and related topics. We conducted phone interviews with 800 residential customers, stratified by geographic region, homeownership, and age. We used Random Digit Dialing to create a list of households with landline phones and a purchased list of random cell phone-only households. Our survey instruments included appropriate questions from Bonneville Power Administration's "gearbox" and screening questions to protect cell-phone users' safety. The survey instruments were designed to be less than 14 minutes long to increase cell-phone users' participation. Energy Trust compared results from this study to those from the Oregon Residential Awareness and Perception studies Research Into Action conducted for Energy Trust in 2008 and 2009, and used the combined information to design and support current and future programs, and marketing and communications efforts.