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Certified by the Women's Business Enterprise National Council
Certified by the National Women Business Owners Corporation
Project: Market Progress and Evaluation Report for the Massachusetts ENERGY STAR Appliances program
Massachusetts Utilities/Nexus Market Research
From 2001 to 2004, Research Into Action contributed to Market Progress and Evaluation Reports of appliance programs for five Massachusetts utilities. We reviewed secondary literature and conducted interviews, focusing on how other appliance programs approached marketing to hard-to-reach customers, including ethnic and linguistic minorities; reasons why ENERGY STAR clothes washer penetration was higher in five other states (Maine, New Hampshire, Oregon, Vermont, and Wisconsin) than it was in Massachusetts; and the effect of revised testing standards on the number of available models and penetration of ENERGY STAR dishwashers.