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ProjectClientWhen
Green Wave Research Energy Trust of Oregon 2008
National Energy Efficiency Best Practices Study Pacific Gas & Electric 2007
Market Progress and Evaluation Report for the Massachusetts ENERGY STAR Appliances program Massachusetts Utilities/Nexus Market Research 2004
Survey of Alliance Publication Recipients Northwest Energy Efficiency Alliance 2003
Market Research on Toxic Waste Metropolitan Service District 2002
Evaluation of Energy Efficient Building Practices Initiative Northwest Energy Efficiency Alliance 2001
Evaluation Tasks for the Renewable Energy Program Technical Support Contract California Energy Commission 2001

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Project: Green Wave Research

Energy Trust of Oregon

In 2008, Research Into Action contributed to an analysis for Energy Trust of Oregon of the strengths, weaknesses, opportunities, and threats (SWOT) related to launching a social marketing campaign tying energy conservation to climate change. We also helped to identify and analyze similar campaigns in place elsewhere and recommended elements from those campaigns that could be adapted to succeed in the Pacific Northwest. Building on these efforts, we contributed expertise toward developing marketing plans for social marketing campaigns.