Research Into Action conducts all phases of qualitative and quantitative research in the design, delivery, analysis, and interpretation of program, product, and service development. We specialize in the implementation of field research projects based on a multifaceted understanding of the motives and behaviors of the people to whom the programs are targeted.
We are experienced at providing:
- Advertising effectiveness assessment
- Market assessment
- Market impact evaluation
- Process evaluation
- Program evaluation
We provide all phases of project research, including:
- Consultation
- Design
- Implementation
- Project management and coaching
- Report writing
- Static or interactive presentations
- Training
Research Into Action staff researchers create survey instruments and data collection protocols for all types of data collection activities, including:
- Business-to-business surveys
- Consumer surveys
- E-mail- and Internet-based surveys
- Field site visits
- Focus groups
- In-person and telephone interviews
Research Into Action analyzes quantitative data using advanced statistical methods such as:
- Conjoint analysis
- Descriptive statistics
- Factor and cluster analysis
- Measures of central tendency and associations
- Qualitative choice modeling
- Regression-based modeling
Research Into Action has refined many methods for analyzing qualitative data, including:
- Electronic coding of transcripts
- Matrices
- Structured questionnaires
- Triangulation
Research Into Action's strategic planning approach to research design and implementation ensures that projects are on time and on budget. Our approach includes:
- Logic model development and refinement
- Real-time evaluation
- Value-of-information assessments
Research Into Action has consulted on over 200 projects since 1996. Our team is recognized nationally for clear, specific, actionable, and effective recommendations and reports that earn a high rate of acceptance and application and produce desired results.
We focus on "why" people act, not "how" they act. Our work helps our clients understand their customers' motives and behaviors, and how to apply that information, take advantage of future opportunities, and avoid future problems.
Our proven approaches include:
- Targeting research objectives to answer clients' pertinent questions
- Analyzing and addressing market opportunities and barriers
- Providing frequent client updates to prevent surprises
- Using interactive workshops to coach clients about how to understand, accept, and apply research results.