Research Into Action conducts all phases of qualitative and quantitative research in the design, delivery, analysis, and interpretation of program, product, and service development. We specialize in the implementation of field research projects based on a multifaceted understanding of the motives and behaviors of the people to whom the programs are targeted.
We are experienced at providing:
- Advertising effectiveness assessment
- Market assessment
- Market impact evaluation
- Process evaluation
- Program evaluation
We provide all phases of project research, including:
- Consultation
- Design
- Implementation
- Project management and coaching
- Report writing
- Static or interactive presentations
- Training
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Certified by the Women's Business Enterprise National Council